UI refers to the visual and interactive elements of a product. It involves designing the layout, visual elements, typography, color schemes, and other graphical components that users see and interact with on the screen. UI designers strive to create visually appealing and intuitive interfaces that align with the brand's identity while ensuring easy navigation and usability. UX, on the other hand, encompasses the overall experience a user has while interacting with a product. It involves understanding users' needs, behaviors, and goals and designing the product in a way that provides a seamless and enjoyable experience. UX designers conduct research, create user personas, develop user flows, and design wireframes and prototypes to ensure that the product meets users' expectations and solves their problems effectively.